3 Things You Should Have Done To Get More Out Of Your Local Business Website
There is more than meets the eye when it comes to marketing a local websites online. Being swamped with a lot of work makes a lot of small business owners overlook the lowest of the low hanging fruit. This is unfortunate because the Internet has the potential of taking a business to the next level. This is true for virtually all businesses. But what can a small biz owner do to help generate more business online? The short answer is – plenty. But making sure these 3 things are done can make a very significant difference for any local brick and mortar business.
1. Improve the credibility of your website
Have you ever landed on a website that offered exactly what you needed, but you left anyway because something just didn’t feel right. We have all been in that situation at least a few times. But have you ever wondered if some of your potential customers got a similar feeling after landing on your website?
Chances are – you lost a few customers this way. You probably lost them because:
- Your website just looks unprofessional.
- There is no clear way for anyone to contact you.
- You don’t have any testimonials on your website.
- You physical address can’t be located on the website.
- You don’t proudly display your professional affiliations or awards.
- Your “About” Page is poorly done.
2. Include Keywords
If you are not using the words your customers are using to describe your products or services on your website, you are not going to get a lot of traffic. At least not from the search engines. Take a look at your website and make sure that you are using keywords that describe your business best. Try using the language your customers use and avoid industry jargon at all cost. Include your targeted keywords in your HTML titles, headings, in the text of your pages.
3. Promote Your Website
Even the most beautiful websites receive no traffic if they are not promoted. As a local business, your best bet to increase traffic is to make sure your business is listed in as many local directories as possible. Consider joining some industry and business associations because they’re a great source of credibility, as well as an excellent source of links.
If you do these 3 simple things, you will improve your website and increase your local traffic. And after you get your first results, the next step can only be – rinse and repeat.
Use direct mail and make sure to to promote your website too. PB Small Business can help your small business do mail marketing like a corporation.